The UWA Institute of Agriculture

Clean, green and ethical animal production

Further Information

Subscribe to our mailing list

Future Farm 2050 has three integrated commercial enterprises:

Animal industries around the world are being challenged by changing consumer attitudes to animal products, expressed as an increasing demand for products that are ‘clean, green and ethical’.

Problems with current farming practices

sheep -pen

For the animal industries, including the producers, this focus on 'clean, green, and ethical' (CGE) can be an advantage. As producers work towards a better understanding of the physiology and behaviour of farm animals, we can improve productivity and profitability and, simultaneously, promote the credentials of the farming industry.

Future Farm 2050 solutions

The Future Farm 2050 animal enterprise is currently undertaking the following projects:

These projects demonstrate the Future Farm 2050's commitment to the 'clean, green and ethical' ethos.


The Future Farm:

  • strives to reduce if not eliminate potentially risky hormones, drugs and chemicals in animal products;
  • investigates the concept of nutraceuticals, in which components of food that might be beneficial for human health are promoted (for example ‘healthy fats’).


The Future Farm:

  • strives to reduce the environmental footprint of the industry. The most important current issue is the production of greenhouse gases – methane production by ruminants and nitrous oxide emissions from the excessive use of fertilisers to generate animal feed.


The Future Farm:

  • manages its flocks sympathetically and considers animal welfare to be a major concern.
  • recognises that this is a complex issue; for example the pursuit of a ‘clean’ image could compromise animal welfare (for example disease management).